The Pakistan France Business Alliance was formed in 1991, with His Excellency Mr. Jean Pierre Masset, the then Ambassador of France in Pakistan, as Chief Patron. His Excellency Daniel Jouanneau, Ambassador of France in Pakistan, is the Patron-In-Chief at present. PFBA aims to encourage and promote business, mutual understanding and friendly relations between the business communities of Pakistan and France. In pursuit of this, the Alliance intends to encourage, participate and facilitate the exchange of visitors and delegations between the two countries, maintain directories, periodicals and other literature regarding trade information on French companies; and finally, assist in identifying and disseminating information relating to business opportunities between the two countries.